Vacation Rental Owners and Neighbors of La Quinta (VRON-LQ)

PRESERVING LA QUINTA'S HISTORY OF RESPONSIBLE VACATION RENTALS AND HOME-SHARING

Mission Statement

Vacation Rental Owners & Neighbors of La Quinta (VRON-LQ) is dedicated to preserving La Quinta's rich history of vacation rentals and home-sharing through education, awareness, and the promotion of responsible vacation rental ownership and management. 

Why Was VRON-LQ created?

In the ongoing debate around short-term vacation rentals, one critical group was underrepresented in meetings, negotiations, and in the media: the vacation rental homeowners and supportive neighbors themselves.

Formed in 2020, VRON-LQ gave a voice to those homeowners and residents and has now expanded its representation by adding property management agencies who have a minority representation on our Board of Directors.

Our Philosophy

VRON-LQ guiding principle is that tourism and residents in La Quinta can co-exist through smart policies and best practices. Through research, open data, community involvement, collaboration, transparency and ethics, effective policies can be developed that create a win-win for neighbors, renters, businesses, property owners, and the community at large.

What We Do

• • Educate and communicate on ordinance requirements and best practices
  • Represent VR homeowners in meetings and negotiations with the City
  • Manage media relations as it pertains to VRON-LQ mission and objectives
  • Facilitate factual reports and studies around VR data, impact and economics
  • Build strategic partnerships with Coachella Valley tourism organizations in support of responsible VR ownership
  • Provide funding for potential legal representation

Who Does VRON-LQ Represent?

VRON-LQ represents both VR homeowners (whether they self manage or have a property management company), vacation rental property management companies, supportive non-VR homeowners, citizens who live and work in La Quinta, and visitors to La Quinta that share a common vision of responsible tourism and compliant vacation rentals and home-sharing.