Vacation Rental Owners and Neighbors of La Quinta (VRON-LQ)
PRESERVING LA QUINTA'S HISTORY OF RESPONSIBLE VACATION RENTALS AND HOME-SHARING
Mission Statement
Vacation Rental Owners & Neighbors of La Quinta (VRON-LQ) is dedicated to preserving La Quinta's rich history of vacation rentals and home-sharing through education, awareness, and the promotion of responsible vacation rental ownership and management.
Why Was VRON-LQ created?
In the ongoing debate around short-term vacation rentals, one critical group was underrepresented in meetings, negotiations, and in the media: the vacation rental homeowners and supportive neighbors themselves.
Formed in 2020, VRON-LQ gave a voice to those homeowners and residents and has now expanded its representation by adding property management agencies who have a minority representation on our Board of Directors.
Our Philosophy
VRON-LQ guiding principle is that tourism and residents in La Quinta can co-exist through smart policies and best practices. Through research, open data, community involvement, collaboration, transparency and ethics, effective policies can be developed that create a win-win for neighbors, renters, businesses, property owners, and the community at large.
What We Do
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- Educate and communicate on ordinance requirements and best practices
- Represent VR homeowners in meetings and negotiations with the City
- Manage media relations as it pertains to VRON-LQ mission and objectives
- Facilitate factual reports and studies around VR data, impact and economics
- Build strategic partnerships with Coachella Valley tourism organizations in support of responsible VR ownership
- Provide funding for potential legal representation
Who Does VRON-LQ Represent?
VRON-LQ represents both VR homeowners (whether they self manage or have a property management company), vacation rental property management companies, supportive non-VR homeowners, citizens who live and work in La Quinta, and visitors to La Quinta that share a common vision of responsible tourism and compliant vacation rentals and home-sharing.